The Footwear Brand with a Conscious Sole

Award-winning ethical shoe brand, Po-Zu, recently launched their SS19 and AW19 Mainline Collections that are 100% Vegan, featuring shoes crafted using ‘Apple Skin’, coconut husks, cork, rubberised cotton and pineapple leaves.

The new collection features a twist on urban utility with smooth lines, striking details and modern adaptions to classics like an urban waterproof walking boot for AW19 made with rubberised Fair-Trade cotton. The range comprises everyday summery sneakers, cork runners, stylish travel-easy flats and modern updates to traditional walking boots.

Known for using niche sustainable fibres with fresh modern designs. Po-Zu is tackling the $350bn footwear industry, reimagining traditional practices with a fresh approach. Like a coconut falling from a tree, the soles of Po-Zu have coconut husks or natural bouncy foam rubber Foot Mattress™ to protect the wearers as they walk.

Po-Zu has been featured on the BBC, ITV and international news stations for its unique fibre-innovation and fit-for-purpose found-in-nature philosophy, including Stacey Dooley’s The Truth About Fast Fashion Documentary, last year.

The new bio-based Apple skin ‘vegan leather’ is derived from the apple juice industry and grown organically in the Italian Alps. Not only is it highly breathable and durable, it diverts food waste.

“As a lifelong vegetarian, I am passionate about delivering footwear that is sustainable, cruelty free yet doesn’t come at the cost of our planet. We are very excited to be integrating more and more vegan offerings at Po-Zu. To have a 100% fully vegan Mainline collection for AW19 is landmark for us,” Says Sven Segal, Founder.

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_Founded by Sven Segal, Po-Zu have been designing with the unique properties found in nature since 2006. Ranked UK’s Number 1 Ethical Shoe Brand by The Good Shopping Guide for 12 consecutive years, Po-Zu is on a mission to transform the shoe industry on a simple principle; be kind to your feet without compromising on aesthetics and ethics. Constantly experimenting and pushing the boundaries of mainstream shoemaking, Po-Zu has launched a number of ground-breaking ideas such as a glueless shoe construction, an Edible Shoe Cream, and a highly adaptable coconut fibre Foot-Mattress™.